Results from the 2008 National CEO Growth Survey were combined with an in‐depth industry analysis of 5300 Call Reports conducted by CEO Advisory Group. This analysis of national trends data has helped us identify at least 7 significant variables that are demonstrating increased growth performance and potential “growth keys to success” for generating higher productivity.

Credit unions will be experiencing unprecedented change in their leadership over the next five years. With the current economic climate and competitive landscape, selecting and nurturing strong leadership has become imperative for credit unions’ future success. In their succession planning credit unions must account for leadership quality.

Is a good old-fashioned strategic plan in today’s highly competitive envi- ronment enough to help your credit union truly thrive? Not according to at least one credit union CEO. To quantify real growth from market share, member loyalty and efficiency, the traditional strategic plan must be enhanced with a balance of ongoing growth measures that board and management agree on and measure success by.

The value of merging is becoming increasingly clear for both the continuing and acquired credit union. When you evaluate the drivers of value for members—rates, fees, convenient locations, extended hours, phone support, electronic access, service quality, and product variety—it is evident that combining two credit unions can offer greater value, particularly when a small credit union merges with a large credit union.

In our work with credit unions, we’ve uncovered these crucial factors in managing a successful merger.